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|Session Name:||Free to Play Summit: Turning Science into Magic|
|Speaker(s):||Carmen Hevia Menndez, Delphine Sassi|
|Company Name(s):||King, King|
|Track / Format:||Free to Play Summit|
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|Overview:||Carmen and Delphine walk you through what it takes to build the best experiences for casual players: how to turn science into magic?nThey highlight why they had to change their way of working, stepping into their players' shoes and bridging qualitative and quantitative data to get the best understanding of the problems and opportunity spaces they're working on and to quickly adapt to this fast-paced environment that is the gaming industry.nOver the years and through different projects, they have built powerful tools and frameworks to guide their teams through the challenges; tools and frameworks that leave space for failure, but ensure that we learn from our mistakes and that we move as fast as possible.|