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|Session Name:||Board Game Design Summit: Art Direction for Board Games: Creating Compelling and Effective Visual Designs|
|Company Name(s):||George Mason University|
|Track / Format:||Board Game Design Summit|
|Overview:||The visual design of a tabletop game can make or break its success, especially when competing for crowdfunding dollars. Amazing miniatures or beautiful boards can generate buzz about your game and really sell the theme, so there is a lot at stake. Yet many indie developers may be too small to use a traditional art director and leave their visuals in inexperienced hands. This session discusses key visual aspects of board game design from style and tone to affordances and cognitive load. These often-neglected fundamentals will maximize the impact of your visual design while reinforcing the gameplay and strengthening the fun factor.|