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The Number One Educational Resource for the Game Industry

Session Name: Free-to-Play Summit: The Road Less Traveled in F2P Player Research
Speaker(s): Jeremy Ballenger, Dmitri Williams
Company Name(s): Wargaming.Net, Annenberg School for Communication
Track / Format: Free-to-Play Summit

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Overview: In 2019, Wargaming opened its data warehouse and survey system to a team of 25 professors, PhD students, and post-docs at USC, who launched 20 projects investigating the player base, its motivations and psychology. It is the largest industry-academic collaboration ever conducted. This session will share some unusual research findingsespecially focused on counter-stereotypical populations. In particular, it will focus on different player age groups, which defy stereotypes, and on influential players among groups of real-world friends. By building social network graphs, using psychographic surveys, and combining it all with in-game data warehouse data, there is an unusually complete picture of each player, as well as their communities.

Game Developers Conference 2023

Jeremy Ballenger


Dmitri Williams

Annenberg School for Communication

free content

Free-to-Play Summit

Business & Marketing