Session Name: | Free-to-Play Summit: The Road Less Traveled in F2P Player Research |
Speaker(s): | Jeremy Ballenger, Dmitri Williams |
Company Name(s): | Wargaming.Net, Annenberg School for Communication |
Track / Format: | Free-to-Play Summit |
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Overview: | In 2019, Wargaming opened its data warehouse and survey system to a team of 25 professors, PhD students, and post-docs at USC, who launched 20 projects investigating the player base, its motivations and psychology. It is the largest industry-academic collaboration ever conducted. This session will share some unusual research findingsespecially focused on counter-stereotypical populations. In particular, it will focus on different player age groups, which defy stereotypes, and on influential players among groups of real-world friends. By building social network graphs, using psychographic surveys, and combining it all with in-game data warehouse data, there is an unusually complete picture of each player, as well as their communities. |