The Number One Educational Resource for the Game Industry
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Overview:
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NARAKA: BLADEPOINT has sold 10 million copies before hitting console platforms. This business strategy of selling copies and microtransactions increased the cost for cheaters, thus attracting fewer cheaters and achieving more accurate user acquisition. But at the same time, this model prevented the game from becoming more popular, especially with its unique gameplaythe world's first truly popular "melee + battle royale"which requires a large number of players joining at the same time.In this session, Zechen Xu and Yongcheng Liu will share their insight and thoughts, and show how they tracked the core issues behind the challenges through data. They will also use real-life examples to show how they gained insight into these challenges, used data analysis to solve the problem and ultimately drive the overall optimization of the productin terms of design and communication strategy.
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