The Number One Educational Resource for the Game Industry
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Overview:
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When thatgamecompany made the transition to a live-service studio, they faced the significant challenge of keeping up with the demands of a free-to-play economy while retaining their spirit of innovative game design. Events in live games tend to be quite dry and consumerist, so TGC challenged themselves to keep emotion at the heart of each event design and prioritize how the player feels over financial performance.This talk shares key lessons the team has learned from three years of running live events in thatgamecompany's multiplatform free-to-play game Sky: Children of the Light (160+ million downloads, iPhone Game of the Year 2019). It will illustrate how events in Sky have been used to evoke childhood wonder, spark social connections, experiment with new mechanics, and deepen the player's connection with beloved characters. It will also explore the challenges the rapidly scaling team has faced as they manage a relentless live-content schedule.
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