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The Number One Educational Resource for the Game Industry

Session Name: Free-to-Play Summit: F2P Indie Acquisition, Retention, Monetization Tactics (ARM)
Speaker(s): Chun-Kai (CK) Wang, Alex Kozachenko, Anthony Lai
Company Name(s): Kooapps LLC, HyperBeard, TapBlaze
Track / Format: Free-to-Play Summit

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Overview: From industry consolidation to privacy changes, surviving in the mobile F2P space seems impossible as an indie studio. In this talk, CK, Alex and Anthony will share acquisition, retention, and monetization (ARM) tactics that enabled, Adorable Home and Good Pizza, Great Pizza to grow from 0 to 100 million+ players. Topics covered include increasing organic traffic, retaining via push notifications and playtests, and monetize via ads and live events.

Game Developers Conference 2023

Chun-Kai (CK) Wang

Kooapps LLC

Alex Kozachenko


Anthony Lai


free content

Free-to-Play Summit

Business & Marketing