The Number One Educational Resource for the Game Industry
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Overview:
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The micro-influencer led economy has helped WinZO acquire 100M+ users in a short span of five years and reach hinterlands of India through vernacular content creation. WinZO leverages these influencers through a self-serving platform and rewards them for the referrals. This session will capture how game companies can leverage big data, machine learning, deep statistical models, and new age technologies to scale their products effectivelywhile optimizing for costs and frauds involved in influencer marketing.
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