How do you build a sequel to a game that never ends? What happens when you introduce 3D graphics and deeper levels of gameplay to one of the most casual game audiences in the world? When Zynga San Francisco set out to build FarmVille 2, they searched for a way to re-imagine what FarmVille could mean for the current generation of social game players. Join Wright Bagwell, design director, and Mike McCarthy, creative director on FarmVille 2, as they present the challenges and key creative/design decisions that led to the game's success. The session will cover what went right and what went wrong, including the choice to go 3D, designing depth in gameplay without complication, creating a game-board that feels alive, the importance of having a natural fiction, and confronting the challenge of sequels in social games.