You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name: FarmVille 2 Postmortem: What Grew Wild & What Withered Away
Speaker(s): Wright Bagwell, Mike McCarthy
Company Name(s): Zynga, Zynga
Track / Format: Design

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

Overview: How do you build a sequel to a game that never ends? What happens when you introduce 3D graphics and deeper levels of gameplay to one of the most casual game audiences in the world? When Zynga San Francisco set out to build FarmVille 2, they searched for a way to re-imagine what FarmVille could mean for the current generation of social game players. Join Wright Bagwell, design director, and Mike McCarthy, creative director on FarmVille 2, as they present the challenges and key creative/design decisions that led to the game's success. The session will cover what went right and what went wrong, including the choice to go 3D, designing depth in gameplay without complication, creating a game-board that feels alive, the importance of having a natural fiction, and confronting the challenge of sequels in social games.

GDC 2013

Wright Bagwell

Zynga

Mike McCarthy

Zynga

free content

Design

Design