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Session Name TRANSFORMERS Legends: Bringing Japanese Game Design to the West
Speaker(s) Tom Hess
Company Name(s) DeNA
Track / Format Free to Play Design & Business Summit
Overview How does a team of all-Western developers leverage a Japanese game design to create a product that has a mass appeal to a Western audience and also stays true to the brand vision of an established franchise? DeNA producer Tom Hess will discuss how he and the development team behind TRANSFORMERS: Legends created a free-to-play mobile card battle game that reached the top grossing charts, and what lessons they learned along the way.

GDC Europe 2013

Tom Hess


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Free to Play Design & Business Summit

Business & Marketing

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