You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

Session Name Launch, Market and Monetise Your Mobile Game in China
Speaker(s) Chris Hanage
Company Name(s) PapayaMobile
Track / Format Free to Play Design & Business Summit
Overview It's a market that, according to analyst firm Research & Markets, is set to be worth USD$1.56BN by 2015. For mobile game developers worldwide, China is a huge opportunity for revenue and growth - and it's only going to get bigger. However, international developers entering the Chinese market must pay close attention to a variety of cultural and commercial differences, including the various monetisation models in play. Chris Hanage, general manager for EMEA of PapayaMobile, will identify and explain these differences, and provide insight for developers on how to properly launch their game or app and achieve success in China.

GDC Europe 2013

Chris Hanage


free content

Free to Play Design & Business Summit

Business & Marketing

UBM Tech