You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
Session Name Balancing Monetization to Succeed in the F2P MMO Space
Speaker(s) Gabriel Hacker
Company Name(s) Perfect World
Track / Format Free to Play Design & Business Summit
Overview In the exploding free-to-play MMO environment, monetization balance is extremely important. What types of content should be paid for? How do you prevent players from being able to simply 'pay to win', thus diminishing the play experience of non-paying players? And what is too expensive? What is too cheap? The general manager of Perfect World, Gabriel Hacker, will address these issues, which directly concern the new F2P MMO, by walking through theory and examples of best and worst practices.

GDC Europe 2013

Gabriel Hacker

Perfect World

free content

Free to Play Design & Business Summit

Business & Marketing


UBM Tech