|Session Name||Poly Bridge and Social Media: A Love Story|
|Company Name(s)||Dry Cactus|
|Track / Format||Independent Games Summit|
An in-depth look at how Poly Bridge, a physics-based bridge-building game that emphasizes player creativity, achieved huge exposure on social media thanks to carefully planned sharing features in-game and key design choices.
Thanks to replay sharing, a powerful tool that enables any game to give ownership of player-created content back to the the player, there is increased natural discoverability and organic growth in ways that are still largely untapped and under-used.