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|Session Name:||From the Box to the Book: Bringing a Retail Franchise into the Social Gaming World|
|Speaker(s):||Demetri Detsaridis, Caryl Shaw|
|Company Name(s):||Area/Code, ngmoco:)|
|Track / Format:||Social & Online Games Summit|
|Overview:||In this talk, Demetri Detsaridis and Caryl Shaw will discuss the process of taking a AAA brand, conceived of and optimized for the traditional retail environment, and extending it into the world of social gaming. Detsaridis will speak from the perspective of the independent social games developer, while Shaw will address the completely different concerns of the IP-holding industry heavyweight. Examples will be drawn from our experience creating SPORE ISLANDS for Facebook: the first social game based on familiar game-industry IP that's not just an advertisement, or a brand-awareness campaign, but a legitimate platform extension.|