You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
Session Name: PR 101 for Developers
Speaker(s): Tyrone Rodriguez
Company Name(s): Nicalis, Inc.
Track / Format: Business and Management
Overview: PR 101 for Developers presents attendees with an overview of the basics of game and studio promotion through proven tactics and strategies. The lecture consists of an initial intro and education, in plain English, breaking down important details on PR and what it means to game developers. After touching on some of the options available, such as direct and viral PR, external agencies, the lecture will break into a PR Post Mortem on Cave Story for Wi'what went right and what went wrong. Ultimately, lecture attendees will be presented with options and methods in which to create their own promotions.

GDC 2010

Tyrone Rodriguez

Nicalis, Inc.

free content

Business and Management

Business & Marketing


UBM Tech