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|Session Name:||PR 101 for Developers|
|Company Name(s):||Nicalis, Inc.|
|Track / Format:||Business and Management|
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|Overview:||PR 101 for Developers presents attendees with an overview of the basics of game and studio promotion through proven tactics and strategies. The lecture consists of an initial intro and education, in plain English, breaking down important details on PR and what it means to game developers. After touching on some of the options available, such as direct and viral PR, external agencies, the lecture will break into a PR Post Mortem on Cave Story for Wi'what went right and what went wrong. Ultimately, lecture attendees will be presented with options and methods in which to create their own promotions.|