| Session Name: | Peering into the Black Box of Player Behavior: The Player Experience Panel at Microsoft Game Studios |
| Speaker(s): | Bruce Phillips |
| Company Name(s): | Microsoft |
| Track / Format: | Production |
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| Overview: | Improving our understanding of how consumers play games is useful for all involved in game development. The Player Experience Panel is a new tool at MGS that enables us to collect behavioral game play data from consumers for all games played on Xbox Live, without the use of any in-game code. The tool provides data on how long consumers play, where and when they quit, which game modes they play, and much more. In this talk I will discuss the design of the Panel, the behavioral data collection process, and a broad overview of the insights the Panel provides. |
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