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|Session Name:||Postmortem: The Design & Business Behind FANTASTIC CONTRAPTION|
|Speaker(s):||Andy Moore, Colin Northway|
|Company Name(s):||Fantastic Contraption, Fantastic Contraption|
|Track / Format:||Independent Games Summit|
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|Overview:||Flash-based physics sandbox webgame FANTASTIC CONTRAPTION has been played by millions of people, and brought in six-figure profits for its single developer. In this detailed talk, Colin Northway, the game's creator, will explain the boons and pitfalls of the development, launch, and maintenance of a game written in Flash that asks its players for money. How did Flash affect design decisions? What marketing and promotional strategies put millions of people in front of the game? How did Colin successfully monetize based on an initially free title?|