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|Session Name:||Community 2.0: Integrating Social Design into the Production Pipeline|
|Speaker(s):||Christian Arca, Nathan Fouts, Dan Hsu, Brian Jarrard, Ryan Schneider|
|Company Name(s):||Toy Studio, Mommy's Best Games, Bitmob.com, Bungie Studios, Insomniac Games, Inc.|
|Track / Format:||Business and Management|
|Overview:||We're in the midst of a Community Revolution (Version 2.0) in the games industry. Community is being more heavily integrated into production, the ripple effects changing (not without struggle) how games are designed and marketed. Panelists from today's most respected developers will share examples of successful community integration at their studios while offering glimpses into how and why such changes were enacted. They'll also address thorny topics such as whether community-building falls under game design or marketing, whether community can be measured and monetized, and when should community be tuned out during development. Are you participating in the Community Revolution or watching from the sidelines?|