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The Number One Educational Resource for the Game Industry

Session Name: Kings of Convenience - What Walmart Tells Us About the Future of Gaming
Speaker(s): Ben Cousins
Company Name(s): Easy (EA)
Track / Format: Business and Management

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Overview: Can we expect as cataclysmic a power-shift in our industry as the US retail business experienced in the last century? This session uses the historical analogy of the rise of the supermarket in the post-automobile world to inform us about a possible future of the games industry. How did the technological revolution of the motor car create an increase in convenience and a reduction of the quality of the shopping experience for the average American, and how did that shift change the retail landscape in the US? How can we apply this and similar technology-driven business revolutions to our own rapidly changing industry as we react to the technological revolution of the internet?

GDC 2010

Ben Cousins

Easy (EA)

free content

Business and Management

Business & Marketing