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|Session Name:||Art Direction in the YouTube Era|
|Company Name(s):||IO Interactive|
|Track / Format:||Visual Arts|
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|Overview:||With a pedigree of creative IP, IO Interactive has garnered worldwide acclaim and attention for their unique characters and rich atmosphere. And as the gaming industry continues to follow the trend of hi-fidelity graphics to convey realism, an exploration to find what real is sparked a fresh artistic vision. Rasmus Poulsen, art director at IO Interactive, discusses how he and his colleagues approached the distinctive look to Kane & Lynch 2: Dog Days.|