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The Number One Educational Resource for the Game Industry

Session Name:

What Can You Do When Your Social or MMO Game Community Revolt Against You?

Overview:

Alexis Bonte, the co-founder & CEO of eRepublik Labs, will share several examples (from eRepublik.com but also including examples from other community led online properties such as Second Life, Digg and others) where you can actually lose control of a community led game through a user revolt. This includes situations as varied as player strikes, active trolling on and outside the game or even negative review spamming on Facebook. How can social MMOGs such as eRepublik find themselves in this situation? What can we learn from their mistakes? What did they do to try and solve the situation, what actions worked and what actions didn't? What impact does this have on product development? Is it best to be loved or to be feared? Can fear of your community kill you?

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  • GDC Europe 2011
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