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Session Name:

Community Relations and Outsourcing - A Marriage of Convenience


Community Relations: a dearly held company value or an annoyingly necessary cost center? Why not both? The practice of community relations in almost any organization can be a mix of crucial, high-level engagement with customers and also a daily grind of menial tasks. The marriage of an internal community relations team with outsourced staff can be a happy one, but even a "marriage of convenience" requires effort. This panel will explore the details of what goes into making a harmonious union of internal and outsourced community relations efforts.

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