Online games live or die based on the engagement of their players, and unengaged employees don't make for engaged players. Riot Games is acutely aware of this, and has made the company's mission to become the most player-focused games company in the world. This talk by Riot's Director of Community, Steve Mescon, covers why this focus is considered mission-critical, and explains a number of concrete examples of how this focus impacts every decision made at all levels of the organization.