Session Name: | The New Science of Product Development |
Speaker(s): | James Birchler |
Company Name(s): | IMVU |
Track / Format: | Production |
Overview: |
IMVU is referred to as the first "Lean Startup", and was the proving ground for applying Build-Measure-Learn (the Scientific Method) to rapidly iterate and continuously improve its product development process, resulting in a valuable strategic advantage and highly productive, happy, and motivated teams. |