One unspoken assumption of greater diversity in the game industry is that such augmented teams will produce different sorts of games, that will appeal to a wider variety of players. This talk challenges that view, arguing instead that ongoing, conscious management is needed to challenge traditional stereotypes and work routines in game development in order to create games and teams that truly break stereotypical assumptions. Examples from the development of a social game during summer 2011 are used to illustrate key points.