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|Session Name:||Turkish Delight - Monetizing a Free2Play MMO in an Emerging Market|
|Track / Format:||Business and Marketing|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Do you remember what it was like to operate and monetize an online game before Facebook and Twitter? Leveraging localization strategies, Knight Online became one of the most successful Free2Play MMOs of the last decade by evolving with the times and staying in tune with its player community. Knight Online, which debuted in the US in 2004, ended up being the most dominating MMO in Turkey for the last 8 years. This case study based session will dive into the user behavior and monetization data from the game and share the lessons learned from running a successful strategy for a game that has lasted more than eight years.|