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|Session Name:||Free-to-Play Market Trends and Metrics|
|Speaker(s):||Joost van Dreunen, Ph.D.|
|Company Name(s):||SuperData Research|
|Track / Format:||Business and Marketing|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Free-to-play has been heralded as the revenue model of the future. So let's take a look at the numbers, and see what's what. This talk covers the online games industry and looks at current trends and developments through a data-driven lens. Central to this talk is the presentation of comparative market data on MMOs and social network-based games. We will look at behavioral data, use this to assess the overall free-to-play market, and draft an outline for its future.|