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Session Name:

Leveraging Segmented Data in Social Games: IsCool Case Study


This session will take attendees through a step-by-step case study of a multimillion dollar Facebook application. it will explain how looking at segmented data as opposed to high level metrics, enabled IsCool to get significant results on KPI by setting a clear and actionable agenda for its game design team.

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  • GDC Online 2012
  • Olivier Mathieu
  • IsCool Entertainment
  • free content
  • Business and Marketing
  • Business & Marketing