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|Session Name:||Leveraging Segmented Data in Social Games: IsCool Case Study|
|Company Name(s):||IsCool Entertainment|
|Track / Format:||Business and Marketing|
|Overview:||This session will take attendees through a step-by-step case study of a multimillion dollar Facebook application. it will explain how looking at segmented data as opposed to high level metrics, enabled IsCool to get significant results on KPI by setting a clear and actionable agenda for its game design team.|