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|Session Name:||Put the Payer in Player: Monetizing Games Through Scalable Advertising|
|Speaker(s):||Joshua Burgin, Jeffrey Colen|
|Company Name(s):||Zynga, Zynga|
|Track / Format:||Free to Play Design & Business Summit|
|Overview:||Joshua Burgin from Zynga's Advertising Platform and Jeffrey Colen from the Zynga Ad Sales groups will provide a detailed overview of the advertising industry as it relates to web and mobile gaming. Topics covered will include advertising market size and growth for standard ad products, ad product innovations, and how to select an advertising platform partner. Game developers who attend will come away with a clear understanding of what an advertiser wants, the breadth of ad products that address those needs, earning potential for in-game advertising, and how to apply this knowledge across their portfolio to increase earnings with minimal effort. We had you with "minimal effort."|