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|Session Name:||Blood Brothers: How a Japanese Mobile RPG Made It to the Top of the American Charts|
|Speaker(s):||Daigo Sato, Yuji Shimizu|
|Company Name(s):||DeNA, DeNA|
|Track / Format:||Free to Play Design & Business Summit|
|Overview:||As a product of an all-Japanese development team, the free-to-play mobile game Blood Brothers makes for an unusual leader in Google Play's gross rankings. Producer Yuji Shimizu has been a part of the game since the beginning, and he will discuss the secret of evolving a free-to-play game in the right direction and holding onto players' interest.|