You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

Session Name:

How to Lie with Analytics

Overview:

The difference between a good game and a great game is often determined by the slimmest of margins. The purpose of analytics is to find those margins (and exploit them!) for the betterment of the game. In this talk, we will use the evolution of TinyCo's business intelligence systems as a backdrop to highlight the missteps and failures that we learned from while crafting a world-class analytics system. Topics such as event tracking, sampling, and balancing significance vs. execution will be discussed, with a special focus on how to use analytics to create a truly data-driven culture.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC 2013
  • Nick Ross
  • TinyCo
  • free content
  • Free to Play Design & Business Summit
  • Other