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The Number One Educational Resource for the Game Industry

Session Name: Cracking the Cross-Platform Challenge: How Candy Crush Saga Became a Smash Hit on Facebook and Mobile
Speaker(s): Riccardo Zacconi
Company Name(s):
Track / Format: Business, Marketing & Management

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Overview: To deliver truly snackable entertainment, a game needs to be available anytime, anyplace, anywhere. This is a tough challenge to crack, but as the growth of the Candy Crush Saga shows, the demand from gamers is strong. In less than two years, has transitioned from a web-based games portal to become one of the leading casual games companies worldwide, driven by a compelling cross-platform experience. CEO and co-founder Riccardo Zacconi will share his key lessons, successes, and pitfalls on making this rapid transition.

GDC 2013

Riccardo Zacconi

free content

Business, Marketing & Management

Business & Marketing