GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Turning Doodle Train's Failure into Rail Maze's Success|
|Company Name(s):||Spooky House Studios|
|Track / Format:||Smartphone & Tablet Games Summit|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||This session will go through Spooky House Studios' bumpy ride with its iPhone hit game Rail Maze. First released as Doodle Train, the game was well received by the players, but didn't turn out to be a market success. After analyzing and fixing its flaws, and going through a major rebranding, the game was re-released as Rail Maze. Almost instantly, the game went to the top of Free App charts all over the world and got 5 million downloads in the first month. This session will go through what we did wrong with the Doodle Train, and how we fixed it in Rail Maze and succeeded.|