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|Session Name:||The Sandbox Postmortem: Crafting Your Success in World Building Games|
|Track / Format:||Smartphone & Tablet Games Summit|
|Overview:||Launched in 2012, The Sandbox is a 2D world crafting game with touch controls and access to over 150+ physics elements that received two nominations by Apple in Best Games of 2012 and 2013. With 8.5 million players, 325,000 Facebook fans and over 500,000 creations shared online, the game is considered a reference among "Minecraft-like" titles on mobile. In this session, Sebastien will review the market for world building games on smartphones and cover postmortem topics on his studio's title. This includes how he successfully operated a community-oriented strategy, the importance of cross-platform, the best practices to identify a target audience (and how wrong he was on the first assumption), how he ran users acquisition with a budget of under $10,000 per month, how he learned to focus on key metrics despite limited resources, time and money, and what mistakes he made that should be avoided.|