You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name: Why Whales Sing: Heavy Spenders Drive Virality and Retention
Speaker(s): Jussi Laakkonen
Company Name(s): Applifier
Track / Format: Smartphone & Tablet Games Summit

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

Overview: Heavy spenders are social animals. They discover new games via online word of mouth, they drive viral growth via inviting and sharing, and they stick to games with strong social features. Whales sing because they love discovering, sharing and connecting. Join this session for actionable results from a survey of heavy spenders in mobile games. Learn how they discover, recommend and share games, what social features they value, and how you can leverage social media channels to drive viral growth and retention with your most valuable user segment.

GDC 2014

Jussi Laakkonen

Applifier

free content

Smartphone & Tablet Games Summit

Smartphone / Tablet Games