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|Session Name:||The Battle for the Fourth Screen|
|Speaker(s):||Niccolo de Masi|
|Company Name(s):||Glu Mobile|
|Track / Format:||Smartphone & Tablet Games Summit|
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|Overview:||As mobile developers, we are all looking for the next device or platform that will extend our content to new audiences and generate new revenues. Identifying "the next big thing" is easier said than done, however there are strong indications that the most important battle on mobile is for market share in the living room - or on the "fourth screen." Players are increasingly showing a preference for high-fidelity, console style content. Developers that deliver rich content across all form factors, including in-home devices, stand the best chance of long-term success. Glu Mobile CEO Niccolo de Masi will address why developing for the fourth screen is absolutely the future of mobile gaming.|