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|Session Name:||Behind the Realm Reborn|
|Company Name(s):||Square Enix Co. Ltd.|
|Track / Format:||Production|
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|Overview:||Final Fantasy XIV was successfully relaunched as Final Fantasy XIV: A Realm Reborn in 2013 after the inauspicious release in 2010 - a first in MMORPG history. In this presentation, Naoki Yoshida will analyze the causes of the initial failures, and disclose some of the behind-the-scenes decisions/thoughts surrounding the importance of a relaunch, the creation of an MMORPG title within the short span of 2 years and 9 months, and the commitment to a specific business model.|