|Customer Support - Critical to Game Development
|Paul Boustany, Randolph D'Amore, Dave Firth-Eagland, Tim Rondeau, Brent Wilkinson
|Activision, Microsoft, EA, Activision, Ubisoft
|Track / Format:
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|The role of customer support in gaming is evolving. What some consider an afterthought is becoming a critical part of the video game development lifecycle. This panel will explore how dedicated customer support teams help to identify customer issues, player sentiment and ultimately get players back in the game. Attendees can expect to learn how some of the industry's top publishers approach helping customers, how games are integrating support, and what's next for support professionals. Overall, today's customer support teams help drive issues out of games, increase customer loyalty and drive down development costs.