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|Session Name:||Moving the Needle: User Research at the End of the Production Cycle|
|Company Name(s):||Electronic Arts|
|Track / Format:||Production|
|Overview:||We are all well aware of the mantra 'test early, test often'. Regardless of how smooth or bumpy the road has been during development, we all arrive to the last stretch of production where core game mechanics are locked and the game is close to its final shape, but it's not quite there yet. It is that time when we need to keep designing and testing to 'move the needle'.|