You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
GDC Vault Logo

The Number One Educational Resource for the Game Industry

Session Name:

Collaboration, Not Competition: Growing Your Community Through Studio Partnerships

Overview:

Any single game property has limited reach in its own community. So why not grab a piggyback ride on another game's playerbase, and provide one in return? Cross promotion between studios is a growing trend in the games industry, representing a low cost way to reach thousands of new players while building important relationships. This talk will detail Torn Banner Studios' approach to studio collaborations and cross promotions, from DLC packs to simple fan service and community cross-pollination.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC 2016
  • Alex Hayter
  • Torn Banner Studios
  • free content
  • Business, Marketing & Management
  • Business & Marketing
members only icon