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|Session Name:||Shoestring Soft Launch: Low Budget, High Value Launch Strategy|
|Company Name(s):||Mobile Free to Play|
|Track / Format:||Business & Marketing|
|Overview:||Soft launch on a shoestring budget. With $2,000 what can you achieve and how can you do it? Tom Kinniburgh will break down the strategies and timing of running a soft launch. Learn from the big boys and apply it at a micro scale, but get maximum results for your game! This lecture will go on to practically describe how teams can test their marketing, analytics and game design before they decide to crush, kill or destroy the mobile market with their project!|