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|Session Name:||AAA Gaming While Blind|
|Company Name(s):||EA SPORTS|
|Track / Format:||UX Summit|
|Overview:||The World Health Organization estimates over a quarter of a billion people are significantly visually impaired, world-wide. Many of these individuals are gamers, including those who are totally blind. This talk covers how gameplay without sight is currently possible for many popular EA titles, including 'UFC', 'Need for Speed', 'NHL', and 'Madden NFL'. It also describes steps taken to improve the experience of EA's blind audience. The purpose of this session is to gain greater awareness of how individuals with blindness play games and ways their experience can be improved.|