| Session Name: | Steam in 2017: State of the Marketplace |
| Speaker(s): | Sergey Galyonkin |
| Company Name(s): | Epic Games |
| Track / Format: | Business & Marketing |
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| Overview: | This session will talk through the significant changes that happened to Steam in 2017 and their effect on new games sales: the rise of China, the death of discoverability, the influx of low-quality titles, devs trying to outplay the algorithms, review bombing and other pleasant surprises. Also covered in this lecture are questions such as: who's #1: USA or China and what does that mean for YOUR game? How important is pricing and what are the best practices? Is free-to-play viable on Steam? Why does it seem so hard for successful indies to release a second game? This will be a data-heavy talk with graphs and numbers, so some knowledge of statistics is recommended. |
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