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Session Name: Steam in 2017: State of the Marketplace
Speaker(s): Sergey Galyonkin
Company Name(s): Epic Games
Track / Format: Business & Marketing
Overview: This session will talk through the significant changes that happened to Steam in 2017 and their effect on new games sales: the rise of China, the death of discoverability, the influx of low-quality titles, devs trying to outplay the algorithms, review bombing and other pleasant surprises. Also covered in this lecture are questions such as: who's #1: USA or China and what does that mean for YOUR game? How important is pricing and what are the best practices? Is free-to-play viable on Steam? Why does it seem so hard for successful indies to release a second game? This will be a data-heavy talk with graphs and numbers, so some knowledge of statistics is recommended.

GDC 2018

Sergey Galyonkin

Epic Games

free content

Business & Marketing

Business & Marketing


UBM Tech