You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
    
Session Name: More Feelings, Fewer Features: Showcasing Your Indie Game Through Messaging and Video
Speaker(s): Derek Lieu, Dana Trebella
Company Name(s): Independent, Spoke and Wheel Strategy
Track / Format: Independent Games Summit
Overview: This talk, from an indie marketing/strategy veteran (Dana Trebella) and noted trailer creator (Derek Lieu) will teach a practical and focused step-by-step process to find your indie game's differentiated message, and how to explain the game's hook via strong visuals and trailers. This talk will also cover how to create this message without falling into common pitfalls. Your game should not be referencing other games and relying on a list of features, but rather showcasing the feelings and experience that it evokes! Finally, attendees will learn how developing their message and hook early can focus their marketing, aid their development, and unify all assets for stronger impact.

GDC 2019

Derek Lieu

Independent

Dana Trebella

Spoke and Wheel Strategy

free content

Independent Games Summit

Independent Games