| Session Name: | Content Design & Marketing Tactics for Successful Pre-Order Campaigns (Presented by Xsolla) |
| Speaker(s): | Alexander Menshikov |
| Company Name(s): | Xsolla, Inc. |
| Track / Format: | Business & Marketing |
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| Overview: | This talk will help attendees understand how to create and execute successful pre-order campaigns -- demonstrating best practices and case studies across founder and pre-order packages, bundle content and pricing, marketing activities, upselling, sales, discounts and how to work with existing crowdfunding campaign backers. |
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