You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
    
Session Name: The Art of Global Launching
Speaker(s): Matej Lancaric
Company Name(s): BoomBit
Track / Format: Business & Marketing
Overview: Soft launch is a vital step towards global launch, allowing developers to fine tune their marketing and UA strategy before large amounts of spending. Using real case studies, this talk will show you how to fine tune your user acquisition strategies, lower CPI's through creative testing, app store optimization methods, and more. Learn how to make the most of your soft launch time and money!

GDC 2019

Matej Lancaric

BoomBit

free content

Business & Marketing

Business & Marketing

Production & Team Management

Production