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|Session Name:||Gaming for Good: Philanthropy as a Business Strategy|
|Speaker(s):||Derrick Morton, Daniel Widner|
|Company Name(s):||Flowplay, American Cancer Society|
|Track / Format:||Advocacy|
|Overview:||Free-to-play games can utilize philanthropic giving as a business strategy to evoke monumental social change. We will discuss the benefits of incorporating social responsibility as a business strategy for free-to- play games.How to work with non-profit and cause-based organizations to make an impact that resonates with consumers:Flowplay has taken a different approach to monetizing elements of their games that, in turn, have expanded their player community and accelerates progress that benefits both the company and the non-profit organization they choose to partner with. In FlowPlay's flagship game, Vegas World, players were able to purchase American Cancer Society-branded virtual charms within the game that translated to access to care for cancer patients and raised awareness for cancer support services.|