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The Number One Educational Resource for the Game Industry

Session Name: Gaming for Good: Philanthropy as a Business Strategy
Speaker(s): Derrick Morton, Daniel Widner
Company Name(s): Flowplay, American Cancer Society
Track / Format: Advocacy

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Overview: Free-to-play games can utilize philanthropic giving as a business strategy to evoke monumental social change. We will discuss the benefits of incorporating social responsibility as a business strategy for free-to- play games.How to work with non-profit and cause-based organizations to make an impact that resonates with consumers:Flowplay has taken a different approach to monetizing elements of their games that, in turn, have expanded their player community and accelerates progress that benefits both the company and the non-profit organization they choose to partner with. In FlowPlay's flagship game, Vegas World, players were able to purchase American Cancer Society-branded virtual charms within the game that translated to access to care for cancer patients and raised awareness for cancer support services.

GDC Summer 2020

Derrick Morton


Daniel Widner

American Cancer Society

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