| Overview: |
Zeptolab is a very creative and innovative mobile studio: Each Zeptolab success was not only a very innovative game on its own, but each of the five big successes is in a completely different genre. In this talk, Jorge Rosado, Lead Game Designer, will share how Zeptolabs' creative culture and process works and evolves, using as a test case their most recent success, Overcrowded: Tycoon. He will talk about how to effectively and systematically generate unique concepts and prototypes, how to validate each step, and how to build these prototypes into a fun, long-lasting and monetizing game experience.
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