You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

Session Name: One Year in the App Store: A Case Study of Backflip Studios
Speaker(s): Julian Farrior
Company Name(s): Backflip Studios
Track / Format: iPhone Games Summit
Overview: Popular independent developer Backflip Studios has had some early success in the app store with 4 top 5 applications in the overall rankings (RAGDOLL BLASTER, PAPER TOSS, PAPER TOSS: WORLD TOUR, RAGDOLL BLASTER LITE), 13,000,000 downloads and over $2,000,000 in sales. Join, Julian Farrior, Backflip's CEO for a discussion and quantitative analysis of their first year in operation. Focus will be on marketing wins/flops, distribution opportunities, sales catalysts and key takeaways. Special attention will be given to analyzing real numbers associated with Backflip's three key sources of revenue: a) straight app sales, b) in-app purchases and c) mobile advertising in free games.

GDC 2010

Julian Farrior

Backflip Studios

free content

iPhone Games Summit

Smartphone / Tablet Games