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|Session Name:||Make Your Game Appeal to the Asian Market|
|Speaker(s):||Charles Chang, Taiyoung Ryu, Robert Song|
|Company Name(s):||Sony Computer Entertainment Asia, University of Southern California, Mooii Tech|
|Track / Format:||Localization Summit|
|Overview:||Although Asian game markets are growing very fast and many Asian game developers are making profits, only a few western game developers have benefited from those markets. The speakers will discuss challenges and issues that western game publishers are likely to encounter when they try to expand their business into Asian game markets localizing their existing titles. The talk is primarily composed of the speakers' work experiences at online game development companies and console publishers in Asia. Their lectures include references to their own research on the critical factors for success in Asian game markets.|