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|Session Name:||Digital Distribution: How to Deal with the Parts that Suck and Capitalize on Everything Else|
|Track / Format:||Business and Management|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||This session will briefly summarize the current state of digital distribution across major marketplaces (console, Facebook, mobile, etc), examine the major challenges associated with digital distribution, and provide concrete strategies for success in these marketplaces. It should be of interest to both developers and publishers large and small, as it will address strategic errors commonly made by multi-billion dollar publishers and tiny startups alike. If you're struggling to pick an ecosystem to focus on, or if you've picked an ecosystem but aren't sure how to maximize your chances of success within it, this lecture is for you.|